Social media Marketing Skills
MODULES : 25
COURSE DURATION : 42 HOURS (1.5 months)
Course Fee : Rs 15,000/-
Social Media Optimization Syllabus
• What is Social Media Optimization?
• What is Social Media Marketing (SMM)?
• Search Engine Optimization vs Social Media Optimization
• List of social media
• Importance of social media
• How Social Media Affects SEO?
• How to promote business through SMO
• What is Viral Marketing
• Social media success tracking tools?
• What type of social media content converts best?
• What is the responsibility of a social media manager?
• Top social media marketing tools to consider?
• Some common social media mistakes
Facebook Marketing Syllabus
• Facebook Insights
• Facebook Algorithms
• Ad Practices for Ad Content
• Facebook Targeting Options
• Retargeting or Facebook Exchange
• Facebook Page Management
Twitter Marketing
• Introduction to Twitter Marketing
• Do’s and Don’ts of Twitter Marketing
• Twitter Ads – Content & Targeting
• Influencer Marketing
• Power of Twitter and use of hashtags
• Tools and Measurement
LinkedIn Marketing
• Introduction to LinkedIn
• How to Market
• Personal marketing
• Brand Marketing
• LinkedIn Ads
• LinkedIn Campaigns
•
Instagram Marketing
• Creating a Business Page
• Marketing Tools and Ads
• Influencer Marketing on Instagram
• Strategy How to Drive Engagement
• Switching Accounts
• Lead Generation through Instagram
